*Fast Moving Consumer Goods

Positive Outlook for Colgate-Palmolive

NEW YORK, NEW YORK, February 26, 2009.... Reflecting the Company's positive outlook, the Board of Directors of Colgate-Palmolive Company today increased the ongoing quarterly common stock cash dividend by 10%. The increase will be effective as of second quarter 2009. The new quarterly rate of $.44 per share is up from $.40. The Board declared that the second quarter dividend is to be paid on May 15, 2009 to shareholders of record as of April 24, 2009. On an annualized basis, the new dividend rate is $1.76 vs. $1.60 per share previously.

Ian Cook, Colgate Chairman, President and CEO, said: "This dividend increase demonstrates the Board's confidence in the continued strong and profitable growth of Colgate's global business, our cash generation capabilities, and our firm commitment to building value."

SC Johnson's Greenlist™ Process Leads to Products with Safer Surfactants

Racine, Wis. -- SC Johnson's innovative strategy of using its unique patented Greenlist™ process to make products like Windex®, Pledge® or Scrubbing Bubbles® with better raw materials, including safer surfactants (detergents), has earned it the U.S. EPA Safer Detergents Stewardship Initiative (SDSI) Award.  

"At SC Johnson, we take a holistic and scientific approach to making our products more environmentally responsible," said Fisk Johnson, SC Johnson Chairman and CEO.  "We're honored to be among leading U.S. corporations cited by the EPA for our commitment to using safer surfactants in our products and working with our suppliers to strive to attain the highest environmental standards, while maintaining the performance that consumers expect from SC Johnson products."

Part of the EPA's Design for the Environment (DfE) Program, SDSI recognizes the commitment that SC Johnson and other environmental leaders are making to voluntarily commit to the use of safer surfactants, producing safer products as stewards of the environment and public health.

SC Johnson's Greenlist™ process is a classification system that goes above and beyond compliance, rating raw materials based on their impact on the environment and human health.  Since it was developed in 2001, with input from the EPA, Forum for the Future, university scientists and others, the Greenlist® process has enabled SC Johnson to select better raw materials. It is also available royalty-free to other companies.

The Clorox Company Expands Communication of Product Ingredients

OAKLAND, Calif., Jan. 12, 2009 -- The Clorox Company (NYSE: CLX) today announced plans to expand communication of the ingredients in many of its products.

"More than ever, consumers want to know what's in the products they use in and around their homes," said Chairman and CEO Don Knauss. "We understand this and are committed to providing a transparent list of product ingredient information to help consumers make more informed choices."

Clorox's initiative to increase communication about product ingredients started with the Green Works™ line of natural cleaning products, which the company introduced a year ago. On Jan. 19, Clorox plans to provide additional ingredient information under a new section in the "Our Products" area of its corporate Web site at www.TheCloroxCompany.com. By the end of calendar year 2009, the company anticipates having ingredients posted on the site for all of its household and industrial cleaning, disinfecting and auto-care products that are sold in the U.S. and Canada.

The site will list in descending order ingredients that make up 1 percent or more of the contents of a product by weight. Clorox will disclose in alphabetical order ingredients that make up less than 1 percent of a product. Fragrances, dyes and preservatives will be listed as such.

Unilever sells its detergent division

The buyer, Vestar Capital Partners, plans to combine the businesses with its Huish Detergents business that includes the Sun and White Rain brands and call the new company The Sun Products Corp.

Duke University Studies "Cause" related marketing of consumer goods

BOSTON, MA -- This month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands. The 2008 Cone/Duke University Behavioral Cause Study, released today by Cone and Duke University’s Fuqua School of Business, validates for the first time that cause-related marketing can significantly drive actual consumer choice.

• 74% increase in actual purchase for a shampoo brand when associated with a cause

• 28% increase in actual purchase for a toothpaste brand when associated with a cause

• Modest increases in the other two product categories tested (chips and light bulbs)

Award Recognizes Clorox and Kettle Foods for Innovation and Creativity

WASHINGTON, D.C. -- The Grocery Manufacturers Association (GMA), in conjunction with the members of its Associate Member Council (AMC), today announced that it has awarded The Clorox Company and Kettle Foods, Inc. 2008 CPG Awards for Innovation and Creativity. Now in its sixth year, the award is given to companies who have demonstrated uncommon creativity, innovation, and have made a significant contribution to the industry knowledge base.

“A critical function of GMA is to foster learning, innovation and collaboration in all sectors of the consumer packaged goods industry, and this award is representative of that mission,” said GMA President and CEO Cal Dooley. “It is ingenuity such as that demonstrated by Clorox and Kettle Foods that allows our industry to grow, thrive and most importantly, satisfy its consumers.”

CONTACT US - ABOUT US - CANDIDATES - EMPLOYERS - MANAGING DIVERSITY

CPG World - 7727 Holiday Drive  Suite B  - 
Phone (941) 929-0633   info@cpgworld.com